Two Pluses 11

Quality Creation

by Kalevi Rantanen
TRIS OY
Brahenk. 9 E 18
FIN-20100 TURKU, FINLAND
phone/fax +358 2 251 1623
E-mail: kalevi.rantanen@pp.kolumbus.fi

Last updated September 5, 1997

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Contents

TRIZ and Quality

Inventive problem solving is closely connected with quality. Leading companies combine
customer-orientation and creativity. Without creativity customer-oriented activity is weak.
Without customer-oriented approach creativity is blind. More in the summary
Summary: Quality and Creativity

People make quality with tools, which depend on the goal. If we want
move from averidge quality to exellent one, we need new tools.

The subject who makes quality is changing, too. One obvious change is the evolution
from isolated inventors and innovators to innovative teams.

Exercise. Analyze three things:
1 Company culture/quality culture: the level today / the next stage of evolution?
2 Which tools we have now / what we will need in the next stage?
3 Who makes quality: people and teams today / in the next stage?

All tools of TRIZ we have studied are quality tools at the same time. Weīll consider
how just quality can be created by TRIZ tools. Quality should be understood widely.
We can name at least six sub-fields of quality:

  1. Quality of manufacturing
  2. Quality of product
  3. Value or the relation benefits/costs
  4. Competitiveness
  5. Customer-oriented quality, satisfying customer needs
  6. Social quality, for example environmental quality

How to create quality by a bisystem

Example 1. Often customized quality, meeting individual requirements of each client, is
needed, but the production of individual goods is costly. We have two alternatives:
- Single, standardized product: easy to manufacture, but far from customer needs
- Huge number of products: needs are satisfied, but manufacturing is complex
Segmentation principle makes possible to get many products from few components:
modular furniture, Lego toys, modular buildings, etc.

Example 2. Michael Waldmanīs pizza box has a concave box and small pyramids raising from the
bottom. The new quality: the box keeps pizza hot and crispy 45 minutes or three times longer
than a conventional box.

We can consider the new box as the combination of two systems:
- Thick box
- Thin box

Or:
- Sealed box
- "Open" box

Example 3. Self-service is the combination of two system
- a service person for every client
- no service at all
Self-service is most individual service without any service personal

Exercise: List more examples of quality creation by bisystem building

How to create quality by a polysystem

T-Model Ford is an archetypal example of "polysystem design". Letīs remind
some features of the Model T:
- fourcylinder gasoline engine mounted longitudinally in the front
- steering wheel on the left
- vanadium alloy steel
- continous production system: an assembly line
- the division of manufacturing skills and the routinization of complex work
- new customer approach: a car for great public

None of these advances gave new quality by itself. The superior quality appeared then they all
were put together.

Total Quality Management (TQM), or Total Quality Control (TQC) are examples of polysystems
in organisation and management. Isolated quality methods and tools are often rather weak, but
together they give the competitive edge.

Urban planning. Problems of a modern city are by far solved usually by partial improvements:
overpasses, multilevel highways, parking facilities, traffic control, public transport. Why not
to seek some "T Model city"? For example, not only multilevel highways, but two-level
or multilevel parts of the city. Old solutions together can give new quality: vehicles and people
will not disturb each other.

Computer support: Feature Transfer Modul of TechOptimizer helps to combine different
engineering systems into a single, innovative system. At the same time the benefits of
systems are combined into new quality.

Exercise: List more examples of quality creation by bisystem building

How to create quality seeking contradictions

Pizza box. Alternative systems, which are combined to bisystem, have their contradictions.
Thick box keeps pizza hot, but is too heavy. Thin box is light, but cooles pizza. The pizza
box with many vents keep pizza crispy, but at the same time cools it. The "sealed" box
keeps pizza hot, but water is condensed on the pizza.

Air bag in the car. High-speed bag protects drivers and passangers in most collisions, but
can sometimes kill children and small adults. Low-speed bag doesnīt harm children, but
cannot protect efficiently averidge drivers and passengers. For details see articles of Ellen
Domb and James Kowalick:
- E. Domb. Contradictions: Air Bag Applications,
TRIZ Journal, July 1997
J. Kowalick. "No-compromise" Design Solutions to the Air Bag Fatalities Problem,
TRIZ Journal, April 1997

When you want quality, seek contradictions. The contradiction is the first step to quality.

How to create quality separating features in space

Example: Pizza box. Evaporation and condensation of steam are separated to different places.

A spongue for washing consisting of rough and soft parts.

Often quality can be improved separating features in space.

How to create quality separating features in time

Example: soluble bone nail. The research team in Tampere, Finland, developed in 1980s
a polymer nail for fastening broken bones. When the bone gradually is cured,
polymer simultaneously dissolves in tissues. Operation for the removing of a nail
is not necessary.

New quality: only one operation is needed.

Often quality can be improved separating features in time.

How to create quality separating features in structure

A new pizza box. Walls are thin, the concave box as whole is "thick".

Foamed metal. Solid substance as whole, gaseous one on micro-level.
Ericsson has used foamed metal to make a mobile telephone lighter.

Often quality can be improved separating features in structure.

How to create quality using the ideal final result

A good example is the air-bag fatalities problem. James Kowalick writes: "design trade-offs
are not necessary; what is needed is a next-generation design that makes no compromises
on occupant fatalities, and which in fact, provides far better protection to all occupants of
air-bag equipped cars and light trucks". See
J. Kowalick. "No-compromise" Design Solutions to the Air Bag Fatalities Problem,
TRIZ Journal, April 1997

The ideal final result steers design towards the ideal quality. Some features of the solution of
good quality is predicted, although the same solution is not yet developed.

How to create quality by trimming

Letīs remind the example of a soluble bone nail. The old technology required two operations, in the
new technology only one operations is needed. The quality of medical treatment was
significantly improved.

The mechanical transmission (chain and sprockets) in a bicycle is rather complex and contains
many parts. We can forecast, that competition and customer requirements will force to introduce
a more simple transmission. For example, a belt transmission (which is already developed, but
not widely introduced).

Improving quality means decreasing the number of components and operations compared to
features and functions. That is, a high quality system is a maximally trimmed system.

How to create quality using evolution trends

For example: the bike. Introducing void and dynamization trend. In the history pneumatic tires
and springs have improved the quality of a bicycle. In the future further dynamization will
create additional quality. For example: more flexible frame working as suspension at the
same time.

The bike: coordination trend. A common upright bike is a beautiful example of the
man-machine coordination. The bike is light and transforms muscular energy to
the rectilinear motion with high efficiency. The trend says that coordination will
be further improved. Is the upright position of a cyclist most optimal? There are
many people who say that the recumbent gives much more comfortable riding. In any
case, the bike will be coordinated better with a cyclist, and with environment.

Trends are quality improvement tools, too.

How to create quality using structural standards or predictions

Air bag. James Kowalick presents 48 generic solution prompts for the improvement of
air bags. The proposals are get by Invention Machine Prediction software.
See J. Kowalick. "No-compromise" Design Solutions to the Air Bag Fatalities Problem,
TRIZ Journal, April 1997

By predictions you can find many ways to improve the quality of an engineering system.

How to create quality using innovative principles

Air bag. Ellen Domb gives some examples of how air bags can improved using
innovative principles. One of principles is skipping: inflate the air bag yet faster,
so that it is fully inflated when the small person impacts it.
See E. Domb. Contradictions: Air Bag Applications,
TRIZ Journal, July 1997

Principles are, too, very good tools for quality improvement.

How to create quality using physical effects

Example: Anders Killander and his team have developed a small electric generator using the
Seebeck effect. The new quality: Free energy from a wood-fire stove can be used. See
A. Killander. Generating Electricity for Families in Northern Sweden,
TRIZ Journal, January 1997

Pizza box: condensation of steam on the bottom are used to keep pizza crisp, and to use waste
energy, too (heat is recovered by condensation).

Using effects you can add to the product new features, that is, new quality.

Quality is cheap

It takes, of course, some time and money to implement TRIZ tools to the improvement
of quality. But letīs compare: My country, Finland, has the population of five million people.
Estimated losses due to insufficient quality in Finland are about 100 billion Finnish marks or
about 20 billion dollars in one year, or 10-15 per cent of turnover. And this is in Finland alone.

Compared with losses due bad quality, the costs of building quality culture are extremely low.
Quality is, if not literally free, at least very cheap.

Cost-consciousness in companies is often too narrow. Only visible costs are calculated:

To the costs should be added unvisible losses, which can be only estimated, but which can
be very big:
An example of loss due to insuffiecient quality: plastic bicycle Itera

An example of loss due to a late launching: An British bike company Raleigh
needed eight years time (1959-1967) to admit that an small-wheel bicycle
(the concept of Alex Moulton) is worth to manufacture.

Engineers often consider that if some thing cannot be measured of calculated exactly, the
whole thing does not exist at all. But a rough estimate can be very useful. If the turnover
of the company is 500 millions, and estimated losses due to insufficient quality are
about 10 per cent of turnover (estimated losses in Finland are on the averidge 20-30
per cent. So the order of losses are tenths of millions.

So can we afford to improve quality? Costs of quality improvent are training costs and
today often software costs, too. These costs are of lower order that costs we will have
is nothing new will be done.

Time is important, too. What we will win, if we begin to raise quality in time? What we
will lose, if we are slow? Not only the level of quality is important, but the speed of the
evolution of quality. We are speaking not only of the time-to-market, but also of how fast
the company learns.

The analysis of invisible costs and lossed income is healthy yet in one sense. It turns
attention to the problems of customer, instead of the inner difficulties of the company.

Here we have an analogy with the philosophy of Genichi Taguchi: quality and genuine
cost-efficiency mean minimazing losses.

Exercise. Analyze costs and benefits:
- How much we are losing due to insufficient quality?
- How much we can win if we improve the creativity of people?
- Compare risks: a risk when weīll do nothing new, a risk when we make
serious efforts to increase creativity
- Which are benefits and risks, when we are fast, and when we are slow?

Improving quality of investments

We know, that quality, as well as costs, are both decided for a long time when investment
decisions are taken. Investment decision, further, is based on the concept of a product.
By tools of TRIZ we can improve the concept, then the decision of investment and quality
will be better.

An example of a good investment is T Model Ford. An example of failured investment
is a bicycle from plastic: Itera in 1982.

Quality by boosting suggestion activity

The suggestion activity can be enhanced and improved many ways by tools of TRIZ:

Updated September 5, 1997

Archive
Previous tutorial: The Dialogue with the Customer
Next tutorial: Future city
Return to TRIZ Page (home page)

kalevi.rantanen@pp.kolumbus.fi